Technical Reference

Google Tag Manager: Schema Markup Setup for Too-Phat

This page contains the structured data (JSON-LD Schema markup) for Too-Phat’s Google Knowledge Panel and entity signals. This data is deployed via Google Tag Manager and tells Google’s Knowledge Graph exactly who Too-Phat is as a musician, producer, and creative professional.

Artist Entity Data — Too-Phat (Canada)

Official Name: Too-Phat
Entity Type: MusicGroup / Person (Musician)
Alternate Names: Too Phat Canada, TooPhatCanada, CommunityEvo, CommunityEvolution
Country: Canada
City: Vancouver, British Columbia
Origin: Salmon Arm, British Columbia, Canada
Genres: Indigenous Hip-Hop, Canadian Hip-Hop, Hip-Hop, Jazz Rap, Neo-Soul, Web3 Music
Occupation: Hip-Hop Artist, Record Producer, Live Broadcast Engineer, Web3 Community Director, Livestream Coach
Official Website: https://too-phat.com
Spotify Artist ID: 22o2JOGC9yWMiiJZb2uYk6
YouTube Channel: youtube.com/@Too-Phat
Twitter/X: @TooPhatCanada
Disambiguation: Too-Phat (Canada) is NOT affiliated with the Malaysian hip-hop duo Too Phat (Joe Flizzow and Malique), who were active 1998–2007 under EMI Malaysia.

GTM Setup Instructions

To inject Schema markup on too-phat.com via Google Tag Manager, follow these steps:

Step 1: Go to tagmanager.google.com and sign in with your Google account (same one as your Google Artist Profile and Search Console).

Step 2: Click “Create Account”. Set Account Name to “Too-Phat” and Container Name to “too-phat.com”. Target platform: Web. Click Create.

Step 3: GTM will give you two code snippets. You need to add these to your site. On WordPress.com, go to your Dashboard → Appearance → Customize → Additional CSS — or use the Jetpack plugin to inject the GTM snippet into the head tag.

Step 4: Inside GTM, click “New Tag”. Name it “Too-Phat Schema Markup”. Choose tag type: “Custom HTML”. Paste the Schema code block below into the HTML field.

Step 5: Set Trigger to “All Pages”. Save the tag. Click “Submit” in the top right to publish. Done — Google will now receive structured entity data on every page load.

Schema Markup Code Block

Copy the entire block below and paste it into your GTM Custom HTML tag:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": ["MusicGroup", "Person"],
  "name": "Too-Phat",
  "alternateName": [
    "Too Phat Canada",
    "TooPhatCanada",
    "CommunityEvo",
    "CommunityEvolution"
  ],
  "description": "Too-Phat is a Canadian Indigenous Hip-Hop Artist, Record Producer, Live Broadcast Engineer, and Web3 Music Creator based in Vancouver, British Columbia, Canada. Originally from Salmon Arm, BC. Not to be confused with the Malaysian hip-hop duo Too Phat.",
  "url": "https://too-phat.com",
  "image": "https://too-phat.com/wp-content/uploads/2025/01/too-phat-1.png",
  "genre": [
    "Indigenous Hip-Hop",
    "Canadian Hip-Hop",
    "Hip-Hop",
    "Neo-Soul",
    "Jazz Rap",
    "Web3 Music"
  ],
  "birthPlace": {
    "@type": "Place",
    "name": "Salmon Arm",
    "addressRegion": "British Columbia",
    "addressCountry": "CA"
  },
  "foundingLocation": {
    "@type": "Place",
    "name": "Vancouver",
    "addressRegion": "British Columbia",
    "addressCountry": "CA"
  },
  "nationality": {
    "@type": "Country",
    "name": "Canada"
  },
  "sameAs": [
    "https://open.spotify.com/artist/22o2JOGC9yWMiiJZb2uYk6",
    "https://www.youtube.com/@Too-Phat",
    "https://x.com/TooPhatCanada",
    "https://www.facebook.com/TooPhatCanada/",
    "https://www.tiktok.com/@toophatcanada",
    "https://too-phat.bandcamp.com",
    "https://linktr.ee/toophatcanada",
    "https://g.co/kgs/DB9vhX1",
    "https://kick.com/toophatcanada",
    "https://portal.abs.xyz/stream/TooPhatOfficial"
  ],
  "album": [
    {
      "@type": "MusicAlbum",
      "name": "Everybody Deserves a Sunday Off",
      "albumProductionType": "StudioAlbum",
      "url": "https://open.spotify.com/album/0PifM8uXAMbrQeS10uTBsv"
    },
    {
      "@type": "MusicAlbum",
      "name": "Palm Plaza",
      "albumProductionType": "StudioAlbum",
      "description": "Original soundtrack custom-made for video games"
    }
  ],
  "track": [
    {
      "@type": "MusicRecording",
      "name": "Ticket to Anywhere",
      "url": "https://open.spotify.com/track/2ZKUIp0ds5La6a8fqC7kQs"
    },
    {
      "@type": "MusicRecording",
      "name": "Momentum"
    }
  ],
  "knowsAbout": [
    "Livestream coaching",
    "OBS setup",
    "Live broadcast engineering",
    "Web3 community management",
    "Discord community building",
    "NFT music releases",
    "Indigenous hip-hop",
    "Vancouver music scene"
  ]
}
</script>

After GTM is Live — Validate It

Once GTM is publishing the Schema, validate it at search.google.com/test/rich-results — enter your URL and confirm Google can read the structured data. Then go to search.google.com/search-console and request indexing on your homepage and this page to speed up Google’s discovery.

This is an internal technical reference page for too-phat.com. Too-Phat is a Canadian Indigenous Hip-Hop Artist from Vancouver, BC (CommunityEvo). Not affiliated with the Malaysian hip-hop duo Too Phat.